Béchir Souid

Founder, Head of AP’Culture – Architect and museum planner

Béchir Souid has extensive experience in cultural and heritage projects. He has taken part in major projects in France and abroad (Musée du Louvre, Musée des Confluences in Lyon, Château de Versailles, Cité du Design in Saint-Etienne, Musée Louvre-Lens, Louvre Abu Dhabi, New National Museum of Qatar, Angkor Temples, etc.). At the head of AP’Culture, Bechir Souid manages a lot of cultural projects in France and abroad.

Rhita El Hajraoui

Architect – Project manager – Architecture, feasibility and architecture programming

Rhita El Hajraoui begins her professional career in Architecture agency as an Architectural Project Manager at the LZ agency in Morocco. After a year of experience and collaboration with AP’Culture, she decided to position herself on the side of the client. By integrating AP’Culture, she is in charge of the architectural and programmatic dimension of the projects. While drawing on her training and professional experience, she enriched by her practice the theoretical approach of AP’Culture.

Marguerite Héliot

Consultant – Interpretative planning

After several internships and experiences in museums and in consulting firms specialised in culture and tourism, Marguerite Héliot started her career being in charge of coordinating the drafting of the new French National Air and Space Museum’s scientific and cultural project.Since she has joined AP’Culture in 2018, Marguerite takes part in different projects dealing with cultural heritage aspect, content develop­ment and museums.

Lisa Nguyen

Architect – Urban planner – Architecture, feasibility and architecture programming

Lisa Nguyen has a double academic background, in architecture and urban studies. This dual curriculum is characterized by a strong concern for preservation and enhancement of architectural heritage in the world, in particular with works in China and India. She works on architectural and urban aspects of AP Culture’s projects.

Salma Lahlou

Consultant – Representative and operation manager
of AP’Culture Maghreb in Morocco




An important partnership with ASK 

Stéphanie Likès is now head of ASK, Preventive conservation company and continues to work with AP’Culture in close links.


In addition to our knowledge and know-how, we collaborate with some experts in various fields depending on the needs of the studies.

AP’culture is also a circle of expert associates, sharing culture, common objectives and the satisfaction of the people we work with ( elected officials, project leaders, visitors, users, institutional partners and others).

We often work with :

>> Denis Vevaud — building cost engineer — Parica
>> Eric Anjeaux — information system consultant Six & Dix
>> Thierry Guignard — scenographer
>> Stéphane Durand — tourism consultant — Kanopée/Horwath HTL 
>> Frédéric Rose —  multimédia development consultant —Anamnesia

Partners list